On Wednesday, March 28, 2018, "The Business of Water" will be front and center at the University of Arizona Water Resources Research Center's Annual Conference. We will spend the day looking toward the future, addressing topics such as how to meet our water infrastructure needs, how can business further water-based environmental goals and what is water's impact on economic development? Each year, with generous help from our sponsors, we keep our registration rates low and offer reduced student registration rates. Please consider joining us as a WRRC Annual Conference sponsor. This year, we are offering several new sponsorship benefits including logo placement on our new giveaway "water ruler". At the mid-tier level, sponsors can now provide an insert for the conference folder in addition to on-going benefits such as having logos on conference materials and joining us as an exhibitor at the event.